Location: New York, Atlanta or Los Angeles

THE COMPANY:

Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We’re calling all innovators and creators who want to be part of the legacy by helping shape EBONY’s future!

THE ROLE:

The Manager, Social Media (TikTok) at EBONY is a creative and culturally tapped-in digital storyteller with a deep passion for Black culture, trends, and social media. This role is responsible for managing EBONY’s TikTok presence, requiring a keen understanding of what performs well on the platform and how to craft engaging, high-impact content. This person is always in the know—keeping up with trending news, viral moments, and TikTok specific trends—and is excited to translate that energy into compelling content that resonates with our audience. They should thrive on creativity, know how to build a strong TikTok strategy, and be confident in both creating and editing video content. A proactive, social-first mindset is key, as this role will be instrumental in shaping EBONY’s TikTok presence and elevating how the brand engages with the platform’s audience. This role sits within the Brand & Marketing department on the Social Media team and reports directly to the Director, Social Media.

RESPONSIBILITIES:

Strategy & Content Creation:

• Own and manage EBONY’s TikTok account, developing a platform-specific content strategy that drives engagement and growth.
• Stay ahead of TikTok trends, cultural moments, and viral challenges to create timely, relevant content.
• Conceptualize, shoot, edit, and publish TikTok videos, ensuring high-quality, onbrand storytelling.
• Experiment with different content formats (e.g., trending sounds, duets, stitches, challenges) to optimize performance.

Content Calendar & Scheduling:

• Develop and maintain a TikTok content calendar, ensuring a consistent posting cadence.
• Plan content around key cultural moments, trending topics, and brand initiatives.
• Schedule posts strategically, optimizing for peak engagement times and platform best practices.
• Coordinate with internal teams to align TikTok content with broader social and marketing campaigns.

Community Engagement & Growth:

• Engage with the TikTok community by responding to comments, participating in trends, and fostering conversations.
• Collaborate with influencers, creators, and brand partners to expand EBONY’s presence on TikTok.
• Monitor audience insights and adjust strategies based on performance data.

Analytics & Performance Optimization:

• Track key performance metrics (views, engagement, follower growth) and use insights to refine content strategy.
• Provide regular performance reports and recommendations for content improvements.
• A/B test different content styles to understand what resonates best with the TikTok audience.

Influencer & Partnership Collaborations:

• Engage with key figures on X to expand EBONY’s visibility and influence on the platform.
• Identify, source, and manage influencer partnerships, from initial outreach to content collaboration, execution, and performance tracking, to ensure alignment with EBONY’s target audience and social strategy.
• Support influencer-led campaigns by ensuring proper amplification and engagement.

Company-Wide Initiatives & Support:

• Participate in weekly team meetings to provide updates and collaborate on broader marketing strategies.
• Support event coverage, brand activations and monthly cover shoots by contributing creative content ideas and capturing real time coverage.
• Assist with cross-functional projects that align with EBONY’s digital and social media
• Collaborate with internal and external stakeholders of all levels to complete tasks from larger ideation to day-to-to social posts

QUALIFICATIONS:

• 3-4 years of hands-on social media experience, with a strong focus on TikTok content creation, strategy, and managing social creative campaigns from ideation to execution, including pitching ideas, publishing, and reporting.
• Deep knowledge of TikTok trends, platform best practices, and audience engagement strategies.
• Proven ability to conceptualize, shoot, edit, and publish short-form video content optimized for TikTok.
• Proficiency in Canva, CapCut, Monday.com, Sprout, Microsoft Office (or similar)
• Strong social copywriting and storytelling skills tailored for TikTok, with experience managing brand accounts and crafting engaging copy in a brand-forward tone.
• Ability to analyze post performance metrics and apply insights to optimize content.
• Experience managing a content calendar and scheduling posts for a brand or media company.
• Experience identifying and sourcing influencers and brand partners for content collaborations.
• Team player with an entrepreneurial, proactive, and trend-savvy mindset— someone who takes initiative, thinks creatively, and thrives in a fast-paced environment.
• Willingness to attend events, cover live moments, and collaborate on companywide initiatives.
• Must have an interest in the culture and elevating the Black identity.